Our Story

About Us

CREATING HAPPINESS

FROM THE FLOOR UP

Hey there, if you are here it means you are probably wondering who we are. Well, we are an owned and operated family business with a goal, to change and improve people’s lives from the floor up. 

Since 2016, we have been working nonstop to provide families and companies with highly durable, affordable, and high-quality flooring products. Today we are happy to say that, we are more than 300+ partners ready to assist you in your next project.

We believe in transforming spaces into experiences and creating beautiful memories because life’s best moments happen from the floor up and we want you to live them fully. 

  • SPC Flooring
  • Moldings
  • Underlayments
  • Kromitex Collection
  • Luxury Collection
  • Renaissance Collection
We are committed to create inclusive and innovative flooring solutions that bring joy and transform spaces, but more importantly, that really meet our costumers lifestyle and needs.

 

Henry Romero, CEO

OUR STORY
Kromitex is a flooring company, that started from a family conversation. In 2016, we were thinking about entrepreneurship, we wanted to create and build our own company. It all began when we started wondering what kind of product we could offer that could add value to the homes of our community.
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We discussed it for a couple of days, but we couldn’t agree on a product. Until, Henry, CEO of the company, came up with an idea: Flooring.

We realized that flooring is so much more than a piece of plank. It’s always present, beneath every moment of our life meaning it’s always connected to us.

We loved the idea, and the creative process started. We had the name, the product, and a powerful and loving team. What was next? Start to work!
Kromitex Story

The first couple months after launching Kromitex, we heard things like “The flooring industry is complicated” or “Without funding, you’ll get nowhere” and even though some people didn’t believe in us, we did. 

However, by the end of the first year, we had 50+ partners, helping us create smiles from the floor up. We were more than happy because we knew we were seeing the result of months of hard work. We kept pushing each other every day, with a clear purpose in mind: to create smiles from the floor up. 

We had a clear vision, strong goal, and we stuck to it. Who would’ve thought that 5 years later and with the constant support from our dealers, which we call our family, we would be opening our 2nd warehouse? Crazy! 

Today we are proud to say that we have more than 300+ partners ready to give you the best buying experience, and it couldn’t have been possible if it wasn’t for our dealer’s constant support and confidence. We thank them every day because they believed and still believe in this dream. 

OUR VALUES

INCLUSIVITY

We believe that flooring goes beyond looks and more about matching. We create our products so everyone can find their perfect match.

CREATIVITY

We are passionate hearts. We love to bring fresh ideas  and create unique products, in Kromitex we believe in creativity as an habit. 

INNOVATION

The world is constantly changing and adapting and so are our products. We create solutions that better match our customers needs.

DEDICATION

We are strongly dedicated to give our customers and partners the best experience when it comes to flooring, we treat and assist everyone as family. 

THE PEOPLE THAT MAKE IT POSSIBLE